The bottom line is not our bottom line. Our motivation is to make a decent living whilst promoting the sustainable, the organic, the socially responsible, the cruelty-free, the non-GM, the seasonal, the recyclable and the environmentally friendly. We would like to be as positively successful in our field as for instance, People Tree or Ecotricity have been in theirs.
Day to day, we only use ethical products and services unless an ethical alternative simply doesn't exist. Our printers are ethical. Our website hosting is a lovely shade of green. Good Energy supply our sparks. We compost and re-cycle our waste. We support local farmers' markets where we buy organic whenever possible. We do own cars (nobody is perfect) but we use public transport and scooters to get around as much as possible. We've even been known to walk places.